PPC Ads and SEM
is textual, product and media ads delivered directly for your target audience in search results and partners' networks
Peculiarities of PPC Ads:
- Precise expenditures control
- Pay only for the chosen action
- Immediate users traffic after launch
- Geographical, Time, Social, Demographic, Interests and Device Targeting
Our PPC Methodology
We contact and monitor target audience behavior on every step of the decision-making process according to STDC approach:
1. See
Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place
Instruments: Different Media Ads (banners, videos) on various networks
KPIs: CPM, CTR, Total Impressions
2. Think
Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs
Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational
KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate
3. Do
Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses
Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads
KPIs: Conversion rate, CPA, ROI
4. Care
Targeting: Our current or previous customers. On demand during specific campaigns
Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists
KPIs: CTR, CPA, ROIS, Conversion Rate
1. See
Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place
Instruments: Different Media Ads (banners, videos) on various networks
KPIs: CPM, CTR, Total Impressions
2. Think
Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs
Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational
KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate
3. Do
Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses
Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads
KPIs: Conversion rate, CPA, ROI
4. Care
Targeting: Our current or previous customers. On demand during specific campaigns
Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists
KPIs: CTR, CPA, ROIS, Conversion Rate
Control your ad spend with us:
We really adore developing and launching long-term projects, optimizing existing or implementing new promotional processes and overcoming new digital challenges
Workflow stages chart:
1. Semantic Core and Budget Calculation
Keeping with selected products or services we collect all corresponding keywords for SERP ads, clustering them according to targeted pages and checking expected Cost-per-Click price
The more complete and precise Semantic Core with its clusters is, the more targeted specific ads we create. That results in cheaper and quality traffic
2. Targeting and Strategies
Choosing the best combination of campaign type, bidding strategy and targeting options for each product range and promotional message
3. Campaign and Ads creation
After monitoring competitors’ ads we design clear and captivating messages, banners, and videos
Putting Semantic Core into exact campaigns and Ads Groups, not forgetting about the “negative words” to ensure only relevant impressions
4. Testing Period
In 2-4 weeks after launch, we may observe the effectiveness of modules and strategies using both Google Ads and Google Analytics
Thus, we may redefine budgets, amend messages and targeting, add new keywords or negative ones
5. Optimization
Continuous Analytic. We launch experiments, including A/B tests. In addition, we monitor the quality of leads in your CRM system or other databases and from your feedback
Our team competencies:
- Our team created more than 20 accounts in Google Ads
- Launched more than 100 search, media and shopping campaigns
- And put more than 20 000 negative keywords to ensure relevancy of ads appearing
Types of PPC Ads we provide:
Google Ads
Extended Textual Ads in SERP with title, description, main link, CTA and additional links and info
Google Remarketing
Target your previous visitors or buyers with personal or limited offers to increase client lifetime value and repeated purchases
Google Shopping Ads (Google Merchant)
Product Ads in SERP with prices and pictures via the Google Merchant
Display & YouTube Ads
In Google, Partners sites, such as Youtube, Display & Video 360 networks - Banners, Interactive Banners, Animations and Videos
Facebook & Instagram Targeting
Reach your broad audience or narrow your segment by dozens of demographic, interests, geo and behavioral parameters
Local Marketplace Product Ads
Product Ads in the required format or feed file for the desired platform - Amazon, Rozetka etc
Google My Business Promo
Promoting the appearance of your local stores and institutions in Google Maps
PPC Ads Performance Audit
Get the full check of your existing PPC campaigns and its effectiveness
Check who you will work with:
Project Manager
Communication and Management
Account Manager
Communication and Reporting
Senior PPC Marketer
Strategy Discussion
PPC Marketers
Implementation and Monitoring
Contact with our experienced PPC-marketer
FAQ
♟ What is semantic core in PPC?
PPC Semantic Core - is a collection of all possible keywords related to your business that might be in search queries of your audience.
✋ Can I collect keywords by myself?
We appreciate any help from you, especially in complicated industries where professional terms or slang and jargon might have a place. On the other hand, when we are working with a very popular topic or hundreds of products, it’s better to let us use our automatic systems. Of course, the final version of the Core should be agreed upon by you.
⛔️ Why do I need “negative keywords”?
Well, someone who is selling eyeglasses doesn't need to pay for ads triggered by search queries “drinking glasses”, right? You also may want to exclude some product types, geographical regions or common “tails” such as “wikipedia” or “ebay”.
✅ How can I know that my ads are showing?
We recommend using the Ad Preview and Diagnosis tool and check the status of a particular Ad under your GoogleAds Account.
☹️ After I checked the relevant SERP-page, I couldn't see my ads… What happened?
You don't need to continuously search for your own ad on Google. That's because Google's system recognizes your computer and stops showing you ads that it thinks you aren't interested in. We recommend using the Ad Preview and Diagnosis tool and checking the status of a particular Ad under your Google Ads Account instead of performing a regular search. This prevents your ad rank from dropping while you're trying to find your ad.
✍️ Is it possible to cooperate with you officially?
Yes, of course – as a legal entity, we pay taxes officially and regularly donate to Ukrainian charities. P.S. We hope you are doing the same thing as us?
❣️ Do you give a warranty on the work you do?
We give a 3-month warranty and fix all detected bugs for free under two conditions:
1. Administrative accesses during this time are kept only by us.
2. We created the site/page/functionality by ourselves, not upgrading existing one.
⛏ What if something on the site breaks?
No trouble! You can email us and we'll make sure we don't leave you alone with the problem.
And our special bot will monitor your site 24/7 and signal us if there are any issues with the availability of the site.
⚡️ Important changes need to be made! How quickly can you handle it?
We usually take from 1 to 5 days to complete all tasks. But if you have something urgent - we will meet you halfway and try to do everything as soon as possible.
Our PPC Cases
DerevoDim PPC Promotion
PPC case in the log construction industry, where we launched 4 types of campaigns with 98 Ad groups
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