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PPC Ads and SEM
is textual, product and media ads delivered directly for your target audience in search results and partners' networks

Peculiarities of PPC Ads:

Service peculiarities
  • Precise expenditures control
  • Pay only for the chosen action
  • Immediate users traffic after launch
  • Geographical, Time, Social, Demographic, Interests and Device Targeting

Our PPC Methodology

We contact and monitor target audience behavior on every step of the decision-making process according to STDC approach:

1. See

Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place.

Instruments: Different Media Ads (banners, videos) on various networks.

KPIs: CPM, CTR, Total Impressions

2. Think

Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs.

Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational.

KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate

3. Do

Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses.

Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads.

KPIs: Conversion rate, CPA, ROI

4. Care

Targeting: Our current or previous customers. On demand during specific campaigns.

Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists.

KPIs: CTR, CPA, ROIS, Conversion Rate

1. See

Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place.

Instruments: Different Media Ads (banners, videos) on various networks.

KPIs: CPM, CTR, Total Impressions

2. Think

Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs.

Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational.

KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate

3. Do

Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses.

Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads.

KPIs: Conversion rate, CPA, ROI

4. Care

Targeting: Our current or previous customers. On demand during specific campaigns.

Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists.

KPIs: CTR, CPA, ROIS, Conversion Rate

Control your ad spend with us:

Control your ad spend with us:

We really adore developing and launching long-term projects, optimizing existing or implementing new promotional processes and overcoming new digital challenges.

Contact us

Workflow stages chart:

1. Semantic Core and Budget Calculation

Keeping with selected products or services we collect all corresponding keywords for SERP ads, clustering them according to targeted pages and checking expected Cost-per-Click price.

The more complete and precise is Semantic Core with its clusters, the more targeted specific ads we create. That results in cheaper and quality traffic.

2. Targeting and Strategies

Choosing the best combination of campaign type, bidding strategy and targeting options for each product range and promotional message.

3. Campaign and Ads creation

After monitoring competitors’ ads we design clear and captivating messages, banners, and videos.

Putting Semantic Core into exact campaigns and Ads Groups, not forgetting about the “negative words” to ensure only relevant impressions.

4. Testing Period

In 2-4 weeks after launch, we may observe the effectiveness of modules and strategies using both Google Ads and Google Analytics.

Thus, we may redefine budgets, amend messages and targeting, add new keywords or negative ones.

5. Optimization

Continuous Analytic. We launch experiments, including A/B tests. In addition, we monitor the quality of leads in your CRM system or other databases and from your feedback

Our team competencies:

  • Our team created more than 20 accounts in Google Ads
  • Launched more than 100 search, media and shopping campaigns
  • And put more than 20 000 negative keywords to ensure relevancy of ads appearing

Types of PPC Ads we provide:

Google Ads

Google Ads

Extended Textual Ads in SERP with title, description, main link, CTA and additional links and info
I need this
Google Remarketing

Google Remarketing

Target your previous visitors or buyers with personal or limited offers to increase client lifetime value and repeated purchases
I need this
Google Shopping Ads (Google Merchant)

Google Shopping Ads (Google Merchant)

Product Ads in SERP with prices and pictures via the Google Merchant
I need this
Display & YouTube Ads

Display & YouTube Ads

In Google, Partners sites, such as Youtube, Display & Video 360 networks - Banners, Interactive Banners, Animations and Videos
I need this
Facebook & Instagram Targeting

Facebook & Instagram Targeting

Reach your broad audience or narrow your segment by dozens of demographic, interests, geo and behavioral parameters
I need this
Local Marketplace Product Ads

Local Marketplace Product Ads

Product Ads in the required format or feed file for the desired platform - Amazon, Rozetka etc
I need this
Google My Business Promo

Google My Business Promo

Promoting the appearance of your local stores and institutions in Google Maps
I need this
PPC Ads Performance Audit

PPC Ads Performance Audit

Get the full check of your existing PPC campaigns and its effectiveness
I need this

Check who you will work with:

Project Manager
Communication and Management
Account Manager
Communication and Reporting
Senior PPC Marketer
Strategy Discussion
PPC Marketers
Implementation and Monitoring

Contact with our experienced PPC-marketer

Contact with our experienced PPC-marketer

    FAQ

    What is semantic core in PPC?
    PPC Semantic Core - is a collection of all possible keywords related to your business that might be in search queries of your audience.
    We appreciate any help from you, especially in complicated industries where professional terms or slang and jargon might have a place. On the other hand, when we are working with a very popular topic or hundreds of products, it’s better to let us use our automatic systems. Of course, the final version of the Core shall be agreed by you.
    Well, someone who is selling eyeglasses doesn't need to pay for ads triggered by search queries “drinking glasses”, right? You also may want to exclude some product types, geographical regions or common “tails” such as “wikipedia” or “ebay”.
    We recommend using the Ad Preview and Diagnosis tool and check the status of a particular Ad under your GoogleAds Account.
    You don't need to continuously search for your own ad on Google. That's because Google's system recognizes your computer and stops showing you ads that it thinks you aren't interested in. We recommend using the Ad Preview and Diagnosis tool and check the status of a particular Ad under your Google Ads Account instead of performing a regular search. It prevents you from racking up impressions while you try to locate your ad.
    Yes, of course – we pay taxes officially, as a legal entity, and we regularly donate to Ukrainian charities. P.S. We hope you are doing the same 😉

    We give a 3-month warranty and fix all detected bugs for free under two conditions:

    1. Administrative accesses during this time are kept only by us.

    2. We created the site/page/functionality by ourselves, not upgrading existing one.

    No trouble! You can email us and we'll make sure we don't leave you alone with the problem.

    And our special bot will monitor your site 24/7 and signal us if there are any issues with the availability of the site.

    We usually take from 1 to 5 days to complete all tasks. But if you have something urgent - we will meet you halfway and try to do everything as soon as possible.

    Contact our team:

    Trust us, we will definitely find a common language 😉

    Contact our team:

    Trust us, we will definitely find a common language 😉

      Thank you!
      One of our koalificated expert will get in touch with you shortly

      Thanks for being awesome!


      One of our koalificated expert will get back in touch with you soon! Have a great day! 😉