Pavluks-trans SEO Promotion
Driving 1'567 Keywords to Google’s Top Spot
Milestones of the Pavluks-trans project:
+142.5% organic user growth
9.3M impressions in one year
1'567 keywords ranked #1 on Google
+ 117.1% increase in revenue from organic search
Highly Competitive Industry
Pavluks-trans is a Ukrainian transportation company with a wide network of bus routes across Ukraine and Europe, with over 18 years on the market.
Their goal was to strengthen the brand image, improve the website’s technical foundation, and drive the site toward top positions in Google search results.
Their goal was to strengthen the brand image, improve the website’s technical foundation, and drive the site toward top positions in Google search results.
Semantic Core Composing
To understand which user queries to target, which keywords to optimize for, and how to monitor results, we compiled the semantic core in two languages.
This covered priority cities, routes, competitors, as well as commercial, informational, and negative keywords. Afterwards, the keywords were manually sorted and selected for ongoing monitoring.
Currently, 22 112 keywords are being tracked (with more being added constantly) and reported monthly to keep the client looped in.
This covered priority cities, routes, competitors, as well as commercial, informational, and negative keywords. Afterwards, the keywords were manually sorted and selected for ongoing monitoring.
Currently, 22 112 keywords are being tracked (with more being added constantly) and reported monthly to keep the client looped in.
Website Optimization to Improve SEO Performance
A website is like a living organism - it constantly grows and evolves. To keep this growth steady, it’s important to regularly track issues and improve the site.
Due to the specifics of the React platform, the route pages were previously temporary and generated with parameters tied to dates. We redesigned these into stable, permanent route pages and created dedicated city pages, along with improved meta tags.
As a result, Google visibility increased and the range of searchable queries expanded significantly.
Due to the specifics of the React platform, the route pages were previously temporary and generated with parameters tied to dates. We redesigned these into stable, permanent route pages and created dedicated city pages, along with improved meta tags.
As a result, Google visibility increased and the range of searchable queries expanded significantly.
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SEO Optimization for Website
- Refined website structure better reflects the hierarchy of website pages
- Meta tag templates were improved and now have additional checks in case they fail to generate
- New multilingual sitemap meets Google requirements by linking all four language versions as alternatives to each other (which helped Google index the site correctly)
- Clear breadcrumb markup helps search engines understand the site’s hierarchy and display it more effectively in search results
Content and Link Building
We managed to write and publish around 300 texts over 8 months for priority routes, cities, and informational pages.
The blog generates significant informational traffic and provides a strong foundation for SEO impact. Even without direct conversions, improved rankings positively impact commercial keywords.
To boost the Domain Rating (DR), we also worked on expanding the number of external backlinks, as Google treats links from other resources as recommendations that signal site authority.
The blog generates significant informational traffic and provides a strong foundation for SEO impact. Even without direct conversions, improved rankings positively impact commercial keywords.
To boost the Domain Rating (DR), we also worked on expanding the number of external backlinks, as Google treats links from other resources as recommendations that signal site authority.
Results Achieved:
SEO marketing for a business isn’t something that happens overnight, but with a proper strategy, results continue to improve over time.
We’ve implemented technical SEO updates while constantly analyzing our work to stay ahead of trends, Google updates, and competitors.
Of course, SEO is just one part of digital marketing. With Pavluks-trans, we also cover nearly all other areas - Google Ads, Meta Ads, TikTok Ads, and email marketing - allowing us to create a synergy effect and maximize overall performance
In 2026, we continue our work with Pavluks-trans, moving forward toward even better results.
We’ve implemented technical SEO updates while constantly analyzing our work to stay ahead of trends, Google updates, and competitors.
Of course, SEO is just one part of digital marketing. With Pavluks-trans, we also cover nearly all other areas - Google Ads, Meta Ads, TikTok Ads, and email marketing - allowing us to create a synergy effect and maximize overall performance
In 2026, we continue our work with Pavluks-trans, moving forward toward even better results.
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This case was driven by:
Project Manager
Communication and Control
Account Manager
Communication and Reporting
Senior SEO Marketer
Strategy Discussion
SEO-specialists
Semantic Core Composing and Link Building
Copywriter
Textual Content Creation
Tools
Used
Marketing:
- Competitors analysis
- SEO-Audits
- Fully optimized multilingual on-page SEO
- Keywords research
- Semantic Core Parsing
- Link Building Strategy
- Content Strategy Implementation
- Roadtrip Playlist on Repeat
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