BeGentleman e-commerce and branding website
Milestones of the BeGentleman project:
Objectives in beGentleman case
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To create a e-commerce store but still with a powerful visual and branding focus
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To set a functionality both for online promo and showrooms representations
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To develop a website, which will be convenient for the owners in terms of editing and adding products, collections and bundles of seasonal fashion drops and with the precise analytics set
Powerful visual on all pages
All of the products are handmade with patented layouts and curves. Suits, which are the main category of offerings, are crafted exclusively from Italian textiles and accessories
Therefore, the visual presentation of the products is intended to be highly effective without being distracting for users who are ready to make a purchase
As a result, we have decided to eschew traditional filters and sorting options found on classic e-commerce websites. Our catalog pages are designed to captivate users and encourage them to explore more about our assortment and specific offerings
Web-design alternatives
There were numerous initial ideas, not only concerning the catalog and product pages but also regarding navigation. Naturally, for such a project, static pages (Main, About Us, and Contacts) play a crucial role in maintaining a balance between representative and branding messages.
All options, even the minor elements, were thoroughly discussed with the client. Some were modified due to complexity or a lack of alignment with the Customer Decision Journey (CDJ) and back-end functionality.
Responsive performance
The accurate portrayal of content, particularly visual elements layout, underwent meticulous development, guided by a mobile-first approach. Those decisions was informed by thorough statistical analysis of our target audience conducted beforehand.
Fitting Enrollment Function
As BeGentleman specializes in personalized tailoring for suits, that necessitate an in-store visit for fitting and measurements. Therefore, we've crafted a straightforward and user-friendly popup.
This popup can be easily accessed from both the product page and the menu. Our clients receive prompt notifications, and the system is configured to facilitate the reservation of time slots at specific showrooms in various cities.
Looks Decision
The aggregate look feature, designed for acquiring entire outfits from a specific model, needed to offer simplicity not just to the user but also to ensure seamless content management. This is crucial given that these looks may have complete transformations with each season's new collection release
Results of a branding e-store web development
The BeGentleman case serves as an exemplary illustration of our ability to strike a balance between the branding and showcasing aspects of a website and its commercial functions. This approach is thoughtfully designed, considering the preparation for PPC promotion and ensuring the ease of content handling.
Such fashionists mastered this project:
Tools
Used
- Competitors analysis
- Responsive design
- Fully-optimized internal SEO
- Fitting request option
- Aggregate “Looks”
- James Bond Suit
- HTML5
- CSS3
- jQuery
- php 7.3
- MySQL
- WordPress
- Ajax
- WooCommerce
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