DerevoDim PPC Promotion
Milestones of the DerevoDim project:
Comprehensive industry
DerevoDim («Tree-House») is a Ukrainian company, which offers the designing and construction of wooden buildings: country houses, cottages, bathhouses, gazebos, hotels, restaurants and churches
A satellite project is shop.derevodim which offers commodities for construction, tree care tools, wooden furniture, etc
The goal was to run a well-structured PPC campaign to increase the overall amount of leads
Planning Types of Ads
After composing and clustering the Semantic Core of the project, we’ve got a precise group of keywords - a basis for Search Ads which is must have in such a type of business
Promo projects and specific pages we included in our remarketing activities which were performed as Google Display Ads
In their turn, building items were represented by both Shopping Ads and Search Ads. Later, Shopping Campaign was transformed into Performance Max type
Of course, we make sure that all our campaigns have nice optimization scores
Search Ads Optimization
Periodically, we conduct an optimization cycle that consists of:
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Testing new types of bidding settings
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Reviewing search queries to expand keywords list, minus-words list and edit keyword match types if needed
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Editing ineffective elements of ads
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Checking the ad ranks and finding ways of its improving
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Monitoring the recommendations provided by the Google Ads system itself
Search Ads grouping
One of the most challenging tasks was Search Ads Groups creation. Having prior clusters of queries, sorted by topic, for better relevance of our ads we decided to distribute keywords by intent. For example, different types of wooden houses we also sub-group them by keywords “buy”, “price”, “turnkey”
Also, we’ve made one campaign to trigger our ads by main competitors mentioning search in queries
Results reached
After years of running and improving DerevoDim PPC Campaigns, we ensured:
- Lowering the Average CPC in 48 %
- Getting a 2,56% conversion rate in Shop.Derevodim
- Providing x3 Leads daily by increasing budget in x2 after all the optimization
This case was performed by:
Tools
Used
- Сompetitors analysis
- Product Feed generation
- Keywords research
- Banners Creation
- Ads optimization
- Automated Bidding
- Elder magic wand
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